06 November 2010

As a piece of technology, the clock is a machine that produces uniform seconds, minutes, and hours on an assembly-line pattern. Processed in this uniform way, time is separated from the rhythms of human experience. The mechanical clock, in short, helps to create the image of a numerically quantified and mechanically-powered universe ... Time measured not by the uniqueness of private experience but by abstract uniform units gradually pervades all sense life ... Not only work, but also eating and sleeping, came to accommodate themselves to the clock rather than organic needs.

-Marshall McLuhan
Understanding Media: The Extensions of Man

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