We become what we behold.

As a piece of technology, the clock is a machine that produces uniform seconds, minutes, and hours on an assembly-line pattern. Processed in this uniform way, time is separated from the rhythms of human experience. The mechanical clock, in short, helps to create the image of a numerically quantified and mechanically-powered universe ... Time measured not by the uniqueness of private experience but by abstract uniform units gradually pervades all sense life ... Not only work, but also eating and sleeping, came to accommodate themselves to the clock rather than organic needs.

-Marshall McLuhan

Understanding Media: The Extensions of Man

Insouciance: the state of being carefree or indifferent.

example: "It's all the same to me," she tittered, waving her hand dismissively over the scripts strewn across the dining table. "I've done it all. You choose, dear." Yet her darting eyes and flash-frozen smile belied her insouciance, and I hurriedly grasped the first, smallish packet I saw.