a wry observation from the pages of Dorothy L. Sayers' Murder Must Advertise expressed in a conversation between two advertisement copy-writers:
"I think this is an awfully immoral job of ours. I do, really. Think how we spoil the digestions of the public."
"Ah, yes--but think how earnestly we strive to put them right again. We undermine 'em with one hand and build 'em up with the other. The vitamins we destroy in the canning, we restore in Revito, the roughage we remove from Peabody's Piper Parritch we make up into a package and market as Bunbury's Breakfast Bran; the stomachs we ruin with Pompayne, we re-line with Peplets to aid digestion. And by forcing the damn-fool public to pay twice over--once to have its food emasculated and once to have the vitality put back again, we keep the wheels of commerce turning and give employment to thousands."